Why Is New York City Called The Big Apple
Camila Farah
A truly sweet prize.
Here s why new york city is called the big apple. So the new york convention and visitors bureau under the lead of charles gillett started an ad campaign to revitalize the city s reputation as the big apple. Why it s called the big apple the city s famous nickname has nothing to do with its production of apples. Fitz gerald a sports writer for the new york morning telegraph.
However it wasn t officially adopted as the city s nickname until 1971 as the result of a successful ad campaign intended to attract tourists. The nickname the big apple originated in the 1920s in reference to the prizes or big apples rewarded at the many racing courses in and around new york city. There s only one big apple. The term was closely linked to the meaning of ambition confidence and desire.
In fact the term was coined back in the 1920s to describe new york s biggest stadiums and. Fitz gerald a reporter who wrote a regular racing column in the new york morning telegraph referred to the new york racing circuit as the big apple. It was first popularized in the 1920s by john j. It inclines to think that the big apple gets a disproportionate share of the national sap that passage comes from a 1909 book called the wayfarer in new york by edward martin.
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The campaign worked and the city has embraced the nickname ever since. In the hopes of restoring the city to its former glory charles gillett president of the new york convention and visitors bureau promoted the city as the big apple and used there image of the apple on t shirts placards and promotional materials. Fitz gerald soon began making mention of the big apple in his newspaper columns. Its popularity since the 1970s is due in part to a promotional campaign by the new york tourist authorities.
Now that s an apple to remember. For instance to bet a big apple meant to place a bet with assurance and full confidence of the outcome. In the 1930s jazz musicians adopted the term to indicate new york city was home to big league music clubs.
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